Introduction: EDM and its revolutionairy character
Artist and event producers must take control of their future. They have to understand intellectual property rights, including copy rights, patents and hallmarks that protect their assets. They have to learn to understand the core principles of the digital world in order to align the strategic partnerships for the distribution of music, content, touring, merchandising and branding. They have to learn how to build an effective team that can exploit the potency of their creativity and content in a business-sound way. Only by self-education are artist and event producers capable of survival and be responsible for their success in the digital world. In this chapter of the new forthcoming book EDM and the Digital World artists and event producers will learn how to understand the new business model in the digital age. Read more in the serialized publication series ...
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