How to organize your organization

In this chapter we view the organization in ‘wide screen’. It is a form of collaboration in which the participants deliberately perform certain actions, using various tools. An organization is not the same as a company. A company is an organization that provides (digital) products or services to third parties, persons or companies. So, a company is an organization, but an organization is not always a company. This can muddle the water. In establishing an organization, questions like: Why are we doing what we do? How are we realizing our aims? What exactly is it that we want to do? will be addressed. By restructuring their organization, deejays and event producers have to evaluate their business model as discussed in the previous chapter.